Wakefield College briefed us with creating a new brand for their Apprenticeships division. They wanted a brand that was visually appealing to attract new students whilst staying professional for prospective businesses to get involved. We created the “A” shape to reflect the direction that you take when getting involved with an Apprenticeship.
We also created the Apprenticeship Packs, where we carried the “A” shape across all the imagery that was used.
We then went on to work on the Apprenticeship section of the Wakefield College website.